App Developers Driving Facebook Page Fans Through Fan Box Interstitials
While developers and Facebook Platform ad networks are double-checking their ad inventory this week after several large apps were suspended this weekend, some developers are beginning to explore alternative forms of advertising.
One interesting tactic we’ve seen more of lately is the use of Facebook’s Fan Box widget to drive fans to Facebook Pages before showing users the results of a quiz or friends-stats calculation. For example, check out this interstitial page from popular application Friend
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