When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 percent more clients using its platform.
So, as merger rumors continue to swirl around AOL and Yahoo, Lord isn't surprised, given his company's success at data-driven targeting.
"We at AOL have been very, very consistent in our strategy about providing audiences and content from a creative standpoint and building a culture," Lord said.
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