Last week, Andrew Sullivan announced his departure from the blogosphere for health and personal reasons. Yet, he continued to blog yesterday with an article about, well… his own blogging.
“Since I’ll be out of blogging soon and won’t have to immediately recant and correct myself, let me conjecture a different future. We may be at peak scale in terms of opinion/aggregation/curation websites right now. At some point, the sponsored content machine in which magazines moonlight as advertising and p.r. companies will sputter as readers cannot tell the difference between propaganda and honest argument, and have long since forgotten which site they read anything on. A site that lacks a cohering and distinct identity can become simply a competitor for an endless and often fruitless search for links, tweets and likes. At some point, readers will want a place they know and love and trust and that they will support with their own money. And they will want a return to more of the intimacy and personality of the original blogosphere.”
No ones complaining… Just pointing it out.