Here are the 10 most-read technology stories published on Adweek.com in 2012:
10. Mike and Ike's 'Breakup' Lifted Sales and Social
By Christopher Heine
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens. The packaging reflected a narrative the brand put out in the blogosphere that involved Mike and Ike being fictional business partners who had gone their separate ways for creative reasons.
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