IAC-owned About.com is getting into the personal finance game with the launch of The Balance, a site dedicated to educating young people about money.
The Balance—About.com’s second standalone brand after health-focused Verywell.com—will feature content on everything from buying a first house to picking stocks.
Giving The Balance some editorial backbone is Jean Chatzky, a personal finance expert, published author, financial editor for the Today show and host of the HerMoney podcast. Chatzky has joined the site as a senior editor.
About.com’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in