A Look at the Branding Behind Al Gore's New 'We'

In case you missed it on Sunday, make sure you check out Steven Heller‘s full discussion of the branding behind Al Gore‘s new environmental campaign, led by the Richmond-based, the Martin Agency. It’s a great read, both with Heller talking to Brian Collins, the creator of the new logo being used in the campaign, about why he designed what he did, but also getting into all the gritty details, pulling out the typography, the color, the shape, etc.