A Little Uneasy After That Bagel
Feel a little uneasy, a little hopeful, and a little more knowledgeable after reading this terrific essay by Susan Kirkland: Proctecting Intellectual Innovation. It’s of particular interest to designers who are doing complete branding packages, doing everything from the look and feel of the client’s product or location, to everything else, like logos, uniforms, business cards, etc. Interesting to know the limitations, even when they seem so impossibly distant or absurd. Here’s a bit of it:
Last year, three guys in NYC transformed a vacant storefront into F Line Bagels, using props, color scheme, and icons familiar to any subway rider as a draw to passing traffic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in