Eureka Park is full of the technology that will infuse marketing for years to come. This is the area at the Consumer Electronics Show where the most high-concept, innovative and forward-looking tech companies show off, and it's where the top advertising minds go to research the future. On Thursday, we tagged along with MediaLink, the marketing and technology advising firm, to see what's new in Las Vegas this year. Here is a look at the latest smart technology that affects everything from how we live to how we eat to how we entertain ourselves:
This wireless smart button was funded through crowd financing on Indiegogo, raising more than $500,000. You program it to perform simple functions like controlling lights or playing music or sending pre-set texts from your devices. It's a one-push button that—after being set up—is easy for even the least tech savvy among us to use. It's like a shortcut to features on your mobile devices. For instance, a parent could give it to their child to push the smart button every time they come home from school to check in, or an elderly person could use it to send out a distress signal when they live alone.
This is a media-streaming device like Google's Chromecast, but it's infinitely customizable and open for developers to build their own video capabilities. It's backed by Mozilla and plugs into any screen with an HDMI port, and it could turn any screen into a video conferencing system, among other functions.
This technology turns any company's logo into a multimedia portal simple by letting a consumer snap a picture. It's a digital logo that does away with the need for clunky QR codes, and Logograb said companies like McDonald's and Coca-Cola already are playing with the concept. When consumers take picture of their logos, it opens a way for them to serve more promotions and media.
This wearable was designed for festivals and concerts to go ticketless and cashless. Concertgoers could just wear the bands that cost a few dollars, and use it to enter events and buy concessions there. The key for marketers is the data that the Sezam system can aggregate to understand consumer habits and connect with fans.
The container of the future already is of interest to delivery giant Amazon, because these smart jars know when you're running out of staple food goods and can automatically add it to your shopping cart online. Ske Labs says it could even work with food brands to build the food-tracking capabilities right into packaging.
This messaging app has 120 million users for its consumer-facing video chat product, but its technology is of extreme interest to marketers. They developed Intelligent Video, which tracks user emotions by mapping faces and the software can detect how people are feeling based on those cues. Intelligent Video can tell how consumers feel about certain products, content and other points of interaction with brands.
3D printing is becoming ever more accessible thanks to companies like MakerBot, and brands are interested in getting their products into homes via these devices. Martha Stewart, for example, has a line of home goods now available for printing through her partnership with MakerBot.