4 Takeaways from the Verizon/AOL Merger
This isn't about content. It's about advertising.
In case you missed it (you didn’t miss it), Verizon made official its bid to buy AOL for $4.4 billion today.
possible new name for Verizon/AOL rebrand: hell
— Charlie Warzel (@cwarzel) May 12, 2015
Har har har. Jokes about CDs and dial-up times aside, this is a big deal. “Experts” and observers alike, however, seem to disagree on why it’s a big deal.
Here are a few takes via ourselves and the people we follow.
1. This is not about content; it’s about advertising
Of course the advertising would have nowhere to live without editorial.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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