With $25M Investment, eMarketer Girds for New Growth
Research firm to expand international coverage
Research firm eMarketer today announced that private investment firm Stripes Group has taken a $25 million minority stake in the company. The new funding will be used to pay back early investors, including eMarketer’s major shareholder, Beehive Ventures LLC, as well as improve service and spur growth, the company said.
“We’re at an inflection point where we’re going to be ramping up significantly, looking at international and other [areas],” eMarketer co-founder and CEO Geoff Ramsey told Adweek.
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