Will Facebook Take a Cue from Apple on Payment Fees for Developers?
Ever since Facebook launched the Facebook Platform two years ago, it has been very hands-off with Platform monetization: Facebook has never launched a paid app store, and has always opted to let third party developers fill the void of e-commerce infrastructure for Platform microtransactions.
And fill the void they have – a robust ecosystem of advertising networks, virtual currency monetization platforms, and payment providers have pounced on the opportunity. Industry executives estimate the Platform e-commerce market could reach between $300
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