If you’ve ever written a social media calendar for any client brands, you know that comprehensive lists of every single obscure holiday are essential tools. Why? Because it’s surprisingly challenging to make, say, bottled water sound interesting every day on Facebook and Twitter.
That’s why—as other blogs may have already reminded you—pretty much every brand imaginable has created some sort of Pi Day social media post.
Here, then, are a few that stood out to us.
The most obvious participants would be pizza brands, right? Not so much. Domino’s doesn’t really seem to be feeling this one.
RT if you’re 3.14 times more excited to eat a pie today. #PiDay.
— Domino’s Pizza (@dominos) March 14, 2014
Pizza Hut is the only red sauce brand to turn it into a direct promo:
For 3 hours (1-4 CDT) we’re giving out 140 gift cards. Tweet #PizzaHutPiDay for your chance. http://t.co/yLIfpFBYRD pic.twitter.com/MLBCqyJNyl
— Pizza Hut (@pizzahut) March 14, 2014
But General Electric used the day (with cheese) to remind us once again that it’s good at Vine:
Which color did you land on? Tell us and we’ll respond with a fun fact in honor of #PiDay. https://t.co/vm5FuD0u9C
— General Electric (@generalelectric) March 14, 2014
Here’s one of many, many obvious entries on the sweeter side of the pie equation:
Happy #PiDay, friends! Forget searching for the end of Pi, celebrate with a slice instead! http://t.co/Fyh8yXsYO0 pic.twitter.com/TLvczxkVLM
— Pillsbury (@Pillsbury) March 14, 2014
And then some completely unrelated food and beverage brands seizing on the opportunity:
Like π our soup is unlimited. #PiDay #HappyPiDay pic.twitter.com/PTMWukYT9L
— Olive Garden (@olivegarden) March 14, 2014
Endless soup sounds great. Endless vodka? Not so much:
RT if you’re celebrating infinite possibilities today! http://t.co/iJFp3F3MVU #PiDay
— ABSOLUT VODKA (@ABSOLUTvodka_US) March 14, 2013
Far too many brands we won’t post here sort-of quoted Rebecca Black, while others basically said “screw it”:
It’s #PiDay! You know what that means……. …..neither do we. Go eat a corn dog at Sonic.
— Sonic Drive-In (@sonicdrivein) March 14, 2014
And even pet food companies got in on the theme:
Now for the brands that have absolutely nothing to do with food. Nice quip here from Kate Spade:
ok, we’ll eat pie for breakfast. #piday
— kate spade new york (@katespadeny) March 14, 2014
But what about games?
Yes, sports teams got involved too. We think we can safely say the Buffalo Bills won this round:
Lets not go off on TANGENTs. RT @NBCSN: This is RADIANt #MathHumor RT @buffalobills: Happy Pi Day! pic.twitter.com/iAQJ5rxpQM
— Buffalo Bills (@buffalobills) March 14, 2014
On the social good front, you have to appreciate how AT&T actually linked to a math-related initiative:
Getting kids interested in #STEM should be easy as #Pi. #PiDay http://t.co/fXlKKDenvL pic.twitter.com/IIJEHCWF6L
— AT&T (@ATT) March 14, 2014
But what does Greenpeace and its bike have to do with math? We’re not sure!
3.14! Happy #Piday everyone! pic.twitter.com/s9WPalOA5d
— Greenpeace (@Greenpeace) March 14, 2013
Because we like it, here’s the Mythbusters take:
In case you didn’t know we spelled it out in duct tape, 3.14 flipped is #HappyPiDay #PiDay pic.twitter.com/dpfqwf65xW
— MythBusters (@MythBusters) March 14, 2013
…and the only “pies in the face” clip you need to see via the real-life mathematicians at MIT:
Now which of these make you more likely to follow and/or spend money on the businesses responsible?
In summary: copywriting is not as easy as it looks.
