NEW YORK Forget the cake. Betty Crocker is putting the icing on the cookie. This month, the venerable desserts maker launches Decorating Cookie Icing. TV ads, which will air on…
NEW YORK Baskin-Robbins has expanded a partnership with Hershey, which will be backed by new family-oriented creative. Baskin-Robbins, Canton, Mass., first partnered with Hershey, Hershey, Pa., last year to create…
NEW YORK Cold Stone Creamery looks to make consumers crave its premium ice cream with four new TV ads breaking March 9. The high-end ice cream chain is targeting affluent…
NEW YORK Kellogg, which leaned on Frosted Flakes' equity for an unsuccessful whole grain cereal called Tiger Power, is tapping Tony the Tiger's powers again for Frosted Flakes Gold, another…
NEW YORK Squeezed by higher commodity costs and ad spends, Kraft and Kellogg are both planning to raise prices on many of their products.The announcements by both came after disappointing…
NEW YORK Kimberly-Clark is launching "Be kind to your behind," the largest Cottonelle campaign in the history of the brand, with spend expected to approach some $100 million, about a…
NEW YORK Match.com's new campaign, "Rewind," aims to break down any lingering stigma of online dating, said Darcy Cameron, client vp, advertising and marketing.Cameron noted that the previous campaign, "It's…
NEW YORK Curves International is about to jump-start the January weight-loss season with a new ad campaign that doesn't focus on shedding unwanted pounds.Instead, the updated effort, breaking Monday, aims…
NEW YORK Kimberly-Clark is adjusting its marketing-agency model and no longer developing ad programs built exclusively around 30-second TV spots.With this new approach in mind, K-C has selected Naked Communications…
NEW YORK Target, Wal-Mart and Macy's have topped the list of consumers' favorite retail holiday TV ads, a new study shows.And according to the survey conducted for the Retail Advertising…
