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NEW YORK Kellogg, which leaned on Frosted Flakes’ equity for an unsuccessful whole grain cereal called Tiger Power, is tapping Tony the Tiger’s powers again for Frosted Flakes Gold, another whole grain entry.
Frosted Flakes Gold sports additional whole grains and 10 grams of sugar — one less than the flagship. “Moms are looking for ways to incorporate whole grains into their kids’ diet, but they need whole grain options that taste great so kids will actually eat them,” said Roxanne Bernstein, senior brand manager, Frosted Flakes.
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