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NEW YORK Forget the cake. Betty Crocker is putting the icing on the cookie.
This month, the venerable desserts maker launches Decorating Cookie Icing. TV ads, which will air on most major holidays, debut this week.
Betty Crocker is touting the product as the first “easy-to-use” professional decorating icing. Typically, this form of hard icing, used for gingerbread houses and wedding cakes, has the wrong consistency for such small designs, said Kristi Bridges, creative director at The Sawtooth Group, Woodbridge, N.J.,
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