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Trevor Jensen

Continued Yo-yoing

Oil prices continued to exert a heavy influence on the stock market last week, with a late Friday sell-off of crude oil futures leading to a price decline that sparked…

Euro RSCG Pitches In on Bud Select

CHICAGO Anheuser-Busch has enlisted Havas' Euro RSCG to help develop positioning ideas for Budweiser Select, which hit shelves in February backed by introductory ads from Omnicom Group's DDB Chicago, the…

In Midst of Review, Sony Demystifies Digital

CHICAGO As it continues a review for its $100-125 million national account, Sony Electronics on Sunday launches a campaign for its camcorders and digital cameras from independent Bagby and Co.…

Sharps, Then Flat

The stock market was rocked by big swings throughout last week amid inflation fears, but despite the volatility, the two key indexes ended the week essentially flat, thanks largely to…

Takeda Enlists C-K for Sleep Drug Intro

CHICAGO Takeda Pharmaceutical has awarded consumer advertising duties for a prescription sleep medication to independent Cramer-Krasselt, the company confirmed. Billings for the launch of Ramelteon (which is awaiting final approval…

Hotlines

Bolloré, With 22 Percent Stake, Seeks 4 Seats on Havas' BoardBOSTON Havas last week said shareholder Vincent Bolloré is seeking four seats on the holding company's board of directors. Bolloré,…

Miller Appoints Coca-Cola Veteran CMO

CHICAGO Miller Brewing has named former Coca-Cola executive Tom Long evp and chief marketing officer.Long, 46, takes over from Bob Mikulay, 53, who Miller said is retiring. Mikulay has…

GM Pulls 'L.A. Times' Ads Over Coverage

CHICAGO General Motors has pulled its advertising from the Los Angeles Times, citing repeated "factual errors and misrepresentations" in the Tribune Co.-owned newspaper's coverage of the automaker, a GM representative…

Motorola Hires 180 for Branding Assignment

CHICAGO Motorola has hired independent 180 for a branding assignment, the agency has confirmed.The Amsterdam, Netherlands-based shop declined to provide details, referring questions to the client. A representative of Schaumburg,…

Chemistri Focuses on Pontiac Design

CHICAGO General Motors' Pontiac division will unveil two TV spots during this weekend's NCAA basketball tournament telecasts to introduce the Pontiac Solstice roadster and promote new G6 coupe and sedan…

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