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Tony Case
Upfront 2004 - The Advertisers: Health & Beauty

A slew of new dental-care products, a major ad campaign from Revlon and the ongoing "razor wars" all are expected to drive health/beauty business for the networks this year. The…

April 26, 2004, 12:00 AM EDT

Upfront 2004 - The Advertisers: Beer

The low-carb craze continues to breathe new life into the long-stagnant beer marketplace, which last year invested $454.8 million in network TV advertising, according to Nielsen Monitor-Plus. Those who watch…

April 26, 2004, 12:00 AM EDT

Interactive Quarterly: Growing Up

The internet has matured, spurring more sophisticated and lucrative usage by advertisers and publishers.Internet advertising is no longer the next big thing of 1996. Nor is it the questionable buy…

April 19, 2004, 12:00 AM EDT

Automotive Report: Keeping Pace

Automakers are expected to roll out as many as 60 new models or revamps this year, but magazine publishers—even those that count auto ads as a major piece of their…

April 5, 2004, 12:00 AM EDT

Magazine Report: Executive of the Year - Man in Black

The New Yorker was always a winner, but David Carey turned it into a breadwinnerWhat on Earth does a New York City taxicab have to do with the bottom line…

March 1, 2004, 12:00 AM EST

Luxury Marketing: No Stopping Shopping

A battered - but wise - luxury consumer shrugs off the world's worries, to the delight of newly aggressive purveyors of the good lifeMortgage rates and the numbers of the…

September 8, 2003, 12:00 AM EDT

Media Plan of the Year: Best Use of Internet - Universal McCann

The team at Universal McCann Interactive set out to paint the navigation screens of Internet-access giants AOL, MSN and Yahoo! in distinctive "Coca-Cola red" as part of the multimedia re-launch…

June 23, 2003, 12:00 AM EDT

Media Plan of the Year: Best Use of Radio - Hoffman York

To drive home the message of energy conservation in Wisconsin, agency Hoffman York went straight to Nashville. The agency, winner of this year's Mediaweek Plan of the Year/Best Use of…

June 23, 2003, 12:00 AM EDT

Cable Report: Winds of Change

The Weather Channel, now 21, revamps sales efforts, heats up original programming to boost its prime-time fortunesWhoever said that everybody talks about the weather but nobody does anything about it…

June 9, 2003, 12:00 AM EDT

Upfront 2003: Health & Beauty

Cross-media deals and product launches continue to drive the health and beauty market, while corporate consolidations continue apace. But the question remains: Will new product lines and Hollywood tie-ins give…

April 21, 2003, 12:00 AM EDT

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