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Timothy Fields

DJs Break It Down With Pepsi's 'Month in the Mix'

Pepsi will scratch out a new experiential marketing campaign, as it is dubbing August the "Month in the Mix." The No. 2 cola brand is targeting the urban millennial generation…

Despite Recession, Marketers Expect Growth in Digital

Marketers are always looking for ways to reach consumers. Industry experts see a major opportunity in the digital world, despite the economic downturn.A Marketing Management Survey conducted this spring by…

M&M's Target Hispanics With 'Inner M'

In an extension of the "Inner M" advertising campaign, M&M's is bringing in two celebrities, Wilmer Valderrama and Cristina, in a pitch for Hispanic consumers.Valderrama, known for his acting role…

Martha Stewart Crafts Wal-Mart Deal

Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are.MSLO, which is based in New York, announced this week that two new assortments…

Martha Stewart, Wal-Mart Craft Deal

NEW YORK Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are.MSLO, which is based in New York, announced this week that two…

In Tough Times, Qdoba Offers a 'Burrito Stimulus'

As rising costs of commodities and fuel hamper restaurant industries, Qdoba Mexican Grill hopes to lessen the effects by targeting repeat customers.Qdoba, Wheat Ridge, Colo., this week launched its "Love…

Ikea Tests Text Message Coupons

At Ikea's Seattle location, consumers will not only find low cost Swedish furniture, they will also find a text message redeeming coupon machine into its store. Customers can join "Ikea…

Top Gay-Friendly Brands: Bravo, Absolut, Apple

Gay and lesbian consumers voted Bravo, Apple, Showtime, HBO and Absolut as their favorite brands, according to a study by Prime Access New York and PlanOut, San Fransisco, Calif. The…

Dannon Becomes Shelf Obsessed

As Dannon tries to further distinguish itself from competitors in the yogurt industry, maybe a little shelf obsession is a good thing.Last September, Dannon, White Plains, New York, initiated a…

Kodak Moments on PGA Tour Worth a Million

Kodak will sponsor an 18-hole event on the PGA Tour next season with a $1 million dollar prize, but the event will take place over a series of year-long tournaments.Sponsored…

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