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NEW YORK Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are.
MSLO, which is based in New York, announced this week that two new assortments from Martha Stewart Crafts — called Create and Celebrate — will be available at the mega retailer’s stores in the U.S. and Canada. The new assortments feature high-quality, easy-to-use products that are designed for the mass retail shopper.
Martha Stewart Create features crafting essentials and memory-keeping products such as paper, cutting mats, tools, pens, markers, glitter and ribbons.
Martha Stewart Celebrate showcases ready-made, paper-based weddings essentials, such as stationery, guest books, favor boxes, cake toppers and more.
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