Steve Hicks

Truly Altruistic Ads Don't Just Raise Money, They Enrich the Culture

Stop do-gooding, start doing good

In the good ol' days before pesky digital came along, making content was a problem for the TV networks. Now, with social media and YouTube dominating our attention spans, it's…

This Is How Click Bait Can Make Your Ads Better

A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

Does the Video Game Industry Hold the Keys to the Future of Advertising?

Engage consumers via brain chemistry

There’s an argument that the escalated prices of spots in last week's Super Bowl is nothing more than proof of its ever-declining value—the last gasp of traditional advertising. Year in…

Voice: Your Helveti-topia Awaits

As social media make self-focused information the new advertising, one typeface will continue to rule

You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff…