Does the Video Game Industry Hold the Keys to the Future of Advertising?

Engage consumers via brain chemistry

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There’s an argument that the escalated prices of spots in last week's Super Bowl is nothing more than proof of its ever-declining value—the last gasp of traditional advertising. Year in and out, the big networks continue to lose viewers to other platforms and channels. As the tide of audience rolls out into the digital ocean, the Super Bowl stands out by contrast: a lonely tower of viewers, wobbling in the breeze.

But the future of advertising lays not in the big game—or attempting to re-create its success—but in a million tiny ones being fought every day on the front lines of digital commerce and the video game industry.

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