Voice: Your Helveti-topia Awaits

As social media make self-focused information the new advertising, one typeface will continue to rule

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You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff at work and then go shopping.

That’s now. But on this page, it’s 20 minutes into the future, a future in which every possible surface—windows, doors, walls, hands, food, even other people—is covered in functionally arranged typography. Namely, Helvetica.

He climbs into a cab and Helvetica welcomes him to Istanbul and projects a map of tourist attractions on the window.



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