Stephanie Thompson | Adweek
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Stephanie Thompson
Cap'n Crunch: 'Ahoy, Adults!'

Seeking to build sales for its Cap'n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers' nostalgia for the…

January 11, 1999, 12:00 AM EST

FCB, Cap'n Crunch: 'Ahoy, Adults!'

Seeking to build sales for its Cap'n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers' nostalgia for the…

January 11, 1999, 12:00 AM EST

Kellogg, Microsoft Team Up

With an eye toward putting a byte in breakfast, Microsoft Corp. and Kellogg Co. are joining together for an estimated $20 million holiday promotion that links 16 ready-to-eat cereals with…

October 27, 1997, 12:00 AM EST

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