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Roni Robbins

Allison Williams Plays Peter Pan in NBC's Next Live Theater Show

Girls star becomes the boy who never grows up

Allison Williams has traded in the long tresses and glam style she flaunts on HBO’s Girls for the boyish charm of Peter Pan, NBC’s second installment of live TV theater,…

Yahoo Style Arrives in Time for Fashion Week

New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Promote comfort in products even our grandparents loved

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days. And the comfort foods and brands that have thrived through the generations—in some cases 100 years…

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Boosts programming as it takes on traditional TV

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia. Pluto, which launched in March, has a viewing library…

McDonald's Not So Golden With Millennials

Fast-casual rivals like Chipotle capture foothold with younger diners

McDonald’s knows it has an image problem, especially with millennials. But a new study for The Wall Street Journal confirms what the nation’s top burger slinger suspected: Millennials are increasingly…

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

JWT N.Y. Hires Marta La Rock as Executive Planning Director

Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

Study: Display Ads Trump TV at Brand Awareness for Insurers

Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

Sharlto Copley and Michelle Forbes Will Star in PlayStation's Powers

Susan Heyward plays a key role, too

Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley, of District 9 and recent box office grand slam Maleficent, joins the…

Craig Ferguson May Get a New Talk Show

In final talks with Tribune about syndicated series

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down…

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