A new survey from Boston-based L.E.K. Consulting shows that despite optimism expressed by many economists and some media figures about the economy, U.S. consumers are actually more pessimistic currently than…
Landover, Md.-based Giant uses GSN's personalization engine to build weekly ads for each customer who has a Giant Bonus Card. Based on member information, the Web site will display shopper…
The Procter & Gamble is leveraging predictive analytics in an effort to gain a complete view of customer attitudes and preferences about its products.The CPG company is using Chicago-based SPSS…
NEW YORK In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather here that specifically targets men, titled…
In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather, New York, that specifically targets men, titled "That…
K-VA-T Food Stores plans to deploy a new customer loyalty and promotions management system to more effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity…
Roundy’s Rainbow Supermarkets this week unveiled a new customer loyalty rewards card that will offer customers significant savings at the gas pump. “This card is a true rewards card," Robert…
NEW YORK The state of the economy is causing more people to desist from using credit cards in an attempt to stem spending. A new consumer survey from Chicago-based market…
NEW YORK The growing number of African immigrants in the U.S. represents a cultural market that is largely untapped.These consumers, who wield an estimated $50 billion in purchasing power, maintain…
As a way to mark Cinco de Mayo, Mann Packing and Wholly Guacamole have enabled shoppers to save $1 on purchases of Wholly Guacamole or Wholly Salsa with the purchase…
