Giant Integrates Online Coupons With Web Site

Landover, Md.-based Giant uses GSN’s personalization engine to build weekly ads for each customer who has a Giant Bonus Card. Based on member information, the Web site will display shopper favorites that are on sale and will align coupon offers with sale items. Manufacturer coupons will automatically print out when the shopping list is printed.

“We know that family budgets are stretched thin, so our objective is to offer as much value as possible to our customers,” said Erik Keptner, svp, marketing and communication at Minneapolis-based GSN. “Relevant online coupons will make it easier than ever for Giant customers to shop and save.”

Giant operates stores in Pennsylvania, Maryland, Virginia and West Virginia under the Giant Food Stores, Martin’s Food Markets, and Giant To Go banners.

Nielsen Business Media