Roundy's Rainbow Supermarkets Debuts 'Fuelperks!'

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Roundy’s Rainbow Supermarkets this week unveiled a new customer loyalty rewards card that will offer customers significant savings at the gas pump. “This card is a true rewards card,” Robert Mariano, chairman and CEO of the Minneapolis-based regional retailer, said of the new “fuelperks!” branded effort. “Our customers will not need it to continue getting their everyday discounts at Rainbow,” added Mariano, noting that the card offers Rainbow shoppers “something new — namely extra value at the gas pump.”

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