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Mike Shields

Gravity May Help AOL Fix Video Discovery

Product lead Luke Beatty explains logic behind the tech deal

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery. The difficulty in finding Web video content, particularly in a world where YouTube…

People Prefer Big, Interruptive Web Ads

New research flies in the face of the native trend

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in…

Who Is Yahoo CMO Kathy Savitt?

And why is she running the media business?

Lost among the eye-popping headlines about the departure of—and cash being handed to—former Yahoo COO Henrique de Castro was this rather innocuous line in an ice-cold memo from CEO Marissa…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Axe's Make Love, Not War Scores in Social Media

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

CEO says that ads, even long-form content performs better on phones

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy…

Hobbit Parody Leads YouTube Content Ranking

J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit…

Jash Fights the YouTube View Battle

A few weeks ago, we took a look at Jash, the YouTube comedy network headlined by big name talent, including Sarah Silverman, Michael Cera, Reggie Watts and others. In our…

Maker Studios Debuts Original Comedy

Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content. The company has launched Robin Banks and the Bank…

Yahoo COO Henrique de Castro Ousted

Hired in late 2012, exec will depart Jan. 16

Yahoo's embattled COO Henrique de Castro is out, according to a Securities and Exchange Commission filing. Called CEO Marissa Mayer's $56 million man, de Castro's tenure has been rocky, almost from the…

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