Michael Brito
Do These 5 Things to Upgrade Your B2B Marketing Strategy
Performance Marketing
Opinion: Buyers are sophisticated, well-educated and skeptical.
4 Ways to Use Social Data to Win the War of Relevance
Performance Marketing
Opinion: Smart marketing should be built using the 1:9:90 model.
B2B Decision Makers Are Tired of the Same Old Marketing
Performance Marketing
Opinion: What exactly is influencer marketing? Ask 10 people and you’ll get 10 different answers—and if you add “B2B” to the conversation, you’ll get blank stares.