4 Ways to Use Social Data to Win the War of Relevance

Opinion: Smart marketing should be built using the 1:9:90 model

Millennial attention spans require ads that are just five to six seconds in length Warchi/iStock

Consumers are overwhelmed. The amount of content and media they are exposed to is growing daily. The explosion of smartphones, new technology and Internet of Things innovation has caused an avalanche of interruptions from unwanted sources, and it’s affecting consumer attention.

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