Michael Brito

Do These 5 Things to Upgrade Your B2B Marketing Strategy

Opinion: Buyers are sophisticated, well-educated and skeptical.

4 Ways to Use Social Data to Win the War of Relevance

Opinion: Smart marketing should be built using the 1:9:90 model.

B2B Decision Makers Are Tired of the Same Old Marketing

Opinion: What exactly is influencer marketing? Ask 10 people and you’ll get 10 different answers—and if you add “B2B” to the conversation, you’ll get blank stares.