Maura McGowan

Yahoo Adding Tweets to Homepage

Partnership with Twitter follows Facebook integration

Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported. "As users explore our nearly endless stream of content, we will…

Embattled Abercrombie CEO Backpedals on Exclusionary Comments

Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

NBCUniversal Expands Licensing Deal With Amazon

Will add more content to Instant and Kindle

NBCUniversal will bring a broader range of content to Amazon Instant, TechCrunch reported. The network has expanded its licensing deal with Amazon to include the shows Covert Affairs, Defiance, Grimm, Hannibal…

Ad-Supported App to Bring CW Programming to Apple TV

Net also announces new interactive digital channel

The CW Network will bring its programming to Apple TV with a new, ad-supported app, Deadline reported. The CW will be the first network to make its content available directly…

USA to Integrate Content and Social Chatter

Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

Microsoft Agrees to Host Ads in YouTube App

Google gives company May 22 deadline

After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…

Google Beats Apple in Launch of Subscription Streaming Service

No free ad-supported tier available

Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at…

Apple Accused of Price Fixing

Justice Department case centers around collusion with 5 major publishing houses

The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday. Apple is accused of colluding with five major publishing…

Nielsen Explores Mobile TV Tracking With ABC

Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

Google to Launch Subscription Streaming Music Service

Seeks to compete with Pandora, Spotify

Google, setting its sights on the hot digital streaming market dominated by Spotify and Pandora, will launch its own subscription music service. The tech giant is expected to announce the…