Maura McGowan | Adweek
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Maura McGowan
Politico Adds Editor, Expands Coverage After paywall addition, news brand reporting goes longform

Politico announced Sunday two big changes: It will be expanding its coverage to include magazine-style stories and opinion from big-name outside contributors; and Susan Glasser, editor in chief of Foreign…

June 3, 2013, 11:12 AM EDT

YouTube SVOD Channels Hit With Hidden Cost Closed captioning law takes a bite out of producers’ wallets

Launched in early May, YouTube’s paid subscription channels offer studios a low-cost way to monetize recycled content. But according to The Hollywood Reporter, one federal equal access law is tripping…

May 31, 2013, 1:31 PM EDT

Apple May Dominate Market, but Samsung Users Engage More With Ads According to analysis of mobile ad trends

While advertisers have a far greater reach on iOS, Samsung users are more likely to engage with ads. An analysis of mobile ad trends from U.K.-based firm Adfonic shows that while…

May 31, 2013, 11:59 AM EDT

Video Curating App Soo Meta Adds Features to Online Storytelling Will Hungarian startup platform become an essential tool for bloggers and journalists?

Video curating app Soo Meta might not be the next Vine, but it could democratize the Snowfall multimedia experience. Unveiled Wednesday by a Hungarian startup, Soo Meta is a Storify-like tool…

May 30, 2013, 1:07 PM EDT

News Corp. Plans Cost-Cutting as Newspapers Are Divested From Entertainment Nearly half of revenue comes from sources other than advertising

News Corp. chief executive Robert Thomson said cost cuts will be "relentless" as the company's newspaper arm divests from Rupert Murdoch's entertainment assets, Reuters reported. The new News Corp. will debut…

May 29, 2013, 12:46 PM EDT

Digital Magazines Popular With Tablet Owners Small study shows preference toward digital content

A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis. Of the 1,293 respondents, 23 percent…

May 29, 2013, 12:11 PM EDT

Amazon Moves Ahead With 5 Original Series New shows will help company compete with Netflix, Hulu

Amazon will move ahead with five original TV series picked from the 14 pilots it released in April. Based on user feedback for the pilots, the company will begin production on…

May 29, 2013, 11:21 AM EDT

New York Times Goes Native With Citi Bike CitiBank-sponsored content will run in The Scoop app

The New York Times has added an update to its things-to-do app The Scoop that promotes the new Citibank-sponsored bike-sharing system. The new feature is a map, carrying a "sponsored"…

May 29, 2013, 10:56 AM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

BuzzFeed, CNN Launch Co-Branded YouTube Channel Zeitgeisty site sees news as next step in media company evolution

BuzzFeed and CNN are launching an entertainment and news video channel for YouTube today, The Wall Street Journal reported. The channel, CNN BuzzFeed, will host videos designed to be shared…

May 28, 2013, 12:30 PM EDT

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