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Maura McGowan

Discovery Walks Back Talk of Developing Streaming Service

Company says passage in John Hendricks’ new book was misinterpreted

Discovery Communications is reportedly developing its own streaming service modeled after HBO Go. The company wants to charge cable subscribers an additional fee for on-demand access to programming like Here…

Big Cable Offering Producers Incentives to Stay Off the Web

Include higher fees as well as threats to drop programming

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher…

TV Everywhere Hits Snags

Rights deals, ratings standards and advertiser disinterest hinder growth

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable…

Verizon's $1 Billion Deal Includes Streaming the Super Bowl

Second-screen audiences continue to grow

As Americans continue to watch more TV on screens other than their televisions, Verizon Wireless has signed a multi-year $1 billion contract to expand its service giving customers access to…

Jeff Zucker’s Quest for the Fountain of Youth

CNN boss scrambles to scare up a younger audience

While CNN worldwide president Jeff Zucker is looking to draw a younger, more cosmopolitan audience, he acknowledges that reaching people who fit that description is a challenge in a cord-cutting…

NBC Makes Bet on Fake Reality

Summer schedule includes Siberia, a scripted drama about a reality show gone wrong

NBC has added another show in its summer lineup: Siberia, a drama about contestants in a reality show gone wrong. Set to premiere July 1 at 10 p.m., Siberia is reportedly…

NBCUniversal Expands Licensing Deal With Amazon

Will add more content to Instant and Kindle

NBCUniversal will bring a broader range of content to Amazon Instant, TechCrunch reported. The network has expanded its licensing deal with Amazon to include the shows Covert Affairs, Defiance, Grimm, Hannibal…

Ad-Supported App to Bring CW Programming to Apple TV

Net also announces new interactive digital channel

The CW Network will bring its programming to Apple TV with a new, ad-supported app, Deadline reported. The CW will be the first network to make its content available directly…

USA to Integrate Content and Social Chatter

Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

Nielsen Explores Mobile TV Tracking With ABC

Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

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