Matt Kapko

Matt Kapko has been writing about technology since before the dawn of the iPhone and covering media well before it was social. Matt is a freelance contributor to Adweek.

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Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

Performance Marketing

The UN, Ikea and the PGA Tour are honing their augmented-reality chops.

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A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Performance Marketing

We asked experts and identified the most important and in-demand roles.