A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Plus, 2 inspirational career transformers

Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for the next generation of marketing. The combined forces of globalization and the commoditization of technology are exacerbating the pace at which new, promising tools are becoming available to brands, per Aaron Harvey, co-founder and ecd at Ready Set Rocket, who says that every job title the digital marketing agency hires for today did not exist when it launched eight years ago. “It’s going to be incumbent on [marketers] to look for passion projects and experiment on passion projects,” he explains. 

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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.
@mattkapko matt@kapko.co Matt Kapko has been writing about technology since before the dawn of the iPhone and covering media well before it was social. Matt is a freelance contributor to Adweek.
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