Just convincing consumers to travel to the local mall is enough of a challenge. Enticing them to lay out a chunk of change to travel to your city for vacation is on a whole other level. But marketers are finding some creative, often socially driven ways to lure travelers to such ports of call as Los Angeles, New Orleans and Las Vegas.
As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening, particularly to the ones that signed on to be official sponsors of the event?