NEW YORK Bill Bruce, the man who helped establish Mountain Dew on the national scene in the 1990s, has added the title of chairman at BBDO in New York.Bruce, 45,…
NEW YORK WPP Group's Grey and Havas' Euro RSCG have made changes in their new business departments.Kim Hunt, who had directed new business efforts at Euro RSCG, has joined Grey…
NEW YORK Product design plays a key role in larger marketing plans owing to its ability to influence both rational and emotional buying decisions, said E*Trade CMO Nick Utton at…
NEW YORK While some agency-generated branded content has thrived, there's still plenty of room for refinement, as advertising and entertainment require different skills that aren't always transferable, panelists at a…
NEW YORK Apple, Dove, HSBC, Target Stores and ABC's drama Lost are "getting it right" in terms of successfully integrating their marketing messages across the complex media landscape.So said agency…
NEW YORK Grey said it has landed creative duties for Abbott Laboratories' corporate advertising, a new assignment, after a review of undisclosed agencies.The scope of the account will include digital…
NEW YORK Independent M&C Saatchi has centralized its two North American offices under one CEO.Huw Griffith, chief executive at M&C Saatchi in Los Angeles since 2003, is now CEO of…
NEW YORK Interpublic Group's Initiative has been awarded media planning and buying chores for cosmetics company Revlon without a review, sources said. The incumbent was Aegis Group's Carat. Revlon spent…
NEW YORK Grey's London office is preparing for a possible absorption of WPP Group sibling United London, executives at the companies confirmed, though they would provide no details."The whole concept…
NEW YORK Nokia will brief six semifinalists next Friday in the estimated $120 million-plus global review of its mobile phone business, sources said.Those meetings will take place at client headquarters…
