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NEW YORK The Kaplan Thaler Group this week breaks its first work for new client TiVo under the tagline, “My TiVo gets me.”
The work humorously explains the benefits TiVo offers beyond those of standard DVR machines.
The first two spots broke on May 2. In one, a man’s girlfriend sighs about how much baseball he watches and leaves the room. He then addresses the camera, explaining that he can set TiVo to record anything with the word baseball, and that over time, the device will “learn” what he likes.
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