Joseph Jaffe
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For too long now, I (and I suspect you as well) have been troubled by the dearth (or death) of creativity in the industry. I've said it before, but "creativity…
The world is changing. The consumer is changing. Marketing is not ... and that's not a good thing, as it so desperately needs to adapt, evolve and conform to the…
The whole consumer-generated content space is buzzing right now—and for good reason. Marketers are intrigued; agencies are perturbed; media sellers or publishers are concerned—and rightly so.I am proud to have…
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