Joseph Jaffe
Is It Time to Phase Out the Creative Function?

For too long now, I (and I suspect you as well) have been troubled by the dearth (or death) of creativity in the industry. I've said it before, but "creativity…

April 14, 2008, 12:00 AM EDT

Marketing's Big Bang Theory

The world is changing. The consumer is changing. Marketing is not ... and that's not a good thing, as it so desperately needs to adapt, evolve and conform to the…

March 3, 2008, 12:00 AM EST

15 Streams Of Fame

The whole consumer-generated content space is buzzing right now—and for good reason. Marketers are intrigued; agencies are perturbed; media sellers or publishers are concerned—and rightly so.I am proud to have…

July 24, 2006, 12:00 AM EDT