Customer Service Is Key Strategy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service.
 
Customer service? You mean those exotic sounding people in our outsourced call center in India? Or the FAQ’s buried somewhere deep on our Web site? Or the automated voice-prompted instructions on our telephone? Surely you jest?
 
Actually, I’m dead serious.
 
Or perhaps you’re wondering, “How is this my problem?”  “I’m in advertising” or “I’m a storyteller,” you might add.

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