As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding.
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people.
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration.
Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business in the City of Angels.
We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with his athletic performances as well as his looks. And that doesn’t seem to be changing anytime soon.
The Alibaba Group is having its initial public offering today. There is no question the "Amazon of the East" is set to make several people wealthy, including co-founders Jack Ma and Joseph Tsai (Alibaba is estimated to raise over $20 billion in its IPO).
John Tejada recently graduated from Montclair State University. He has had internships with Inside Edition, Profound Studios in Brooklyn and Reelife Media in East Rutherford, NJ. He’s super laid back.