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Elena Malykhina

Coca-Cola Names N.A. CMO

Coca-Cola has appointed Beatriz Perez CMO for North America, replacing Katie Bayne, who has been elevated to regional president, gm of sparkling beverages. Perez (pictured) most recently served as svp of…

Domino's CMO Explains 'Friends' Strategy

Domino's Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its "Oh yes we did" campaign, and it's…

Domino's CMO on the New 'Friends' Strategy

Domino's Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its "Oh Yes We Did" campaign, and it's…

Q&A: Crocs' Ken Chaplin

Crocs is on a mission to show consumers the "soul" and "foot-loving sole" of its shoes. The brand, which is known for clog-like designs, on March 29 debuted a new…

Why Crocs Wants Consumers to 'Feel the Love'

Crocs is on a mission to show consumers the "soul" and "foot-loving sole" of its shoes. The brand, which is known for clog-like designs, on March 29 debuted a new…

Social Responsibility Boosts Brand Perception

Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough economy. So says  a new survey by Landor Associates, Penn…

A&P Expands Mobile Coupons With Texting Option

Supermarket chain A&P has started offering mobile coupons via text messaging. Starting this month, shoppers can opt in to receive savings on their cell phones, which can then be redeemed…

FUBU Repositions U.S. Brand as FB Legacy

FUBU, a clothing brand that hasn't been widely available in the U.S. for the better part of a decade, is back with a new name and viral campaign riffing on…

Hertz Explores Personal 'Journeys'

Hertz is hoping to make an emotional connection with consumers in a new campaign that centers on personal journeys. Dubbed "Journey On," the effort includes TV, print and online ads,…

Hertz Campaign Explores Personal 'Journeys'

Hertz is hoping to make an emotional connection with consumers in a new campaign that centers on personal journeys. Dubbed "Journey On," the effort includes TV, print, and online ads,…

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