Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Being careful with ad placement next to editorial content — especially emotionally charged content — is extremely important, and here's a great example of why. Wednesday's Wall Street Journal featured dire news headlines about Japan's nuclear crisis, such as: “Setback in Fight to Control Reactors,” “Hiroshima’s Legacy Heightens Fears,” and “Radiation Effects Vary.” And just underneath those? A half-page, four-color ad promoting Hilton's HHonors program with the headline, "Work, work, work on your tan." To some, it may seem insensitive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in