Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand's American roots. The promo, dubbed "Trust the Taste of…
With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According…
With the impending launches of the Chevrolet Volt and the Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered…
When it comes to car purchases, adults over 50 surpass younger consumers. In fact, this demographic is responsible for three out of five new car acquisitions, according to a report…
Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a new campaign, which incorporates photos and home videos of real consumers visiting its parks and…
Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a campaign -- dubbed "Let the Memories Begin" -- that incorporates photos and home videos of…
Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain's Courtyard by Marriott brand transformed Vanderbilt Hall at New York City's Grand Central…
Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York's Grand Central Terminal into a hotel lobby…
Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads,…
Timberland is putting its best foot forward in a global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as…
