Elena Malykhina | Adweek Elena Malykhina | Adweek
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Elena Malykhina
Sue Bee Honey Boasts Its American Roots

Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand's American roots. The promo, dubbed "Trust the Taste of…

October 20, 2010, 12:00 AM EDT

Rough Road Ahead for Electric Cars?

With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According…

October 14, 2010, 12:00 AM EDT

Will Consumers Get Charge From Electric Cars?

With the impending launches of the Chevrolet Volt and the Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered…

October 13, 2010, 12:00 AM EDT

Adults Over 50 Dominate Car Purchases

When it comes to car purchases, adults over 50 surpass younger consumers. In fact, this demographic is responsible for three out of five new car acquisitions, according to a report…

September 27, 2010, 12:00 AM EDT

Disney Parks Campaign Borrows Family 'Memories'

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a new campaign, which incorporates photos and home videos of real consumers visiting its parks and…

September 23, 2010, 12:00 AM EDT

Disney Keeps It 'Real' via UGC

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a campaign -- dubbed "Let the Memories Begin" -- that incorporates photos and home videos of…

September 23, 2010, 12:00 AM EDT

Marriott Unveils Hotel Lobby Replicas at Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain's Courtyard by Marriott brand transformed Vanderbilt Hall at New York City's Grand Central…

September 8, 2010, 12:00 AM EDT

Marriott Puts Hotel Lobby Replicas in Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York's Grand Central Terminal into a hotel lobby…

September 8, 2010, 12:00 AM EDT

Timberland's 'Heroes' Have Extra Dimension

Timberland is putting its best foot forward in a global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as…

September 3, 2010, 12:00 AM EDT

Timberland Offers 3D View of Earthkeepers

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads,…

September 3, 2010, 12:00 AM EDT

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