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Elena Malykhina

Will Consumers Get Charge From Electric Cars?

With the impending launches of the Chevrolet Volt and the Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered…

Adults Over 50 Dominate Car Purchases

When it comes to car purchases, adults over 50 surpass younger consumers. In fact, this demographic is responsible for three out of five new car acquisitions, according to a report…

Disney Parks Campaign Borrows Family 'Memories'

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a new campaign, which incorporates photos and home videos of real consumers visiting its parks and…

Disney Keeps It 'Real' via UGC

Disney is trying a new marketing strategy: user-generated content. The iconic brand is introducing a campaign -- dubbed "Let the Memories Begin" -- that incorporates photos and home videos of…

Marriott Unveils Hotel Lobby Replicas at Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain's Courtyard by Marriott brand transformed Vanderbilt Hall at New York City's Grand Central…

Marriott Puts Hotel Lobby Replicas in Airports

Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York's Grand Central Terminal into a hotel lobby…

Timberland Offers 3D View of Earthkeepers

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads,…

Timberland's 'Heroes' Have Extra Dimension

Timberland is putting its best foot forward in a global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as…

Freecreditscore.com Names New Band

Experian this week said its final goodbye to the popular freecreditreport.com band. The Victorious Secrets, a pop-rock band from Detroit, was chosen as a replacement to appear in future ads.As…

Experian Scores New Band for Spots

Experian this week said its final goodbye to the popular freecreditreport.com band. The Victorious Secrets, a pop-rock band from Detroit, was chosen as the replacement to appear in future ads.Experian…

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