Elena Malykhina

MarketShare Acquires Advisory Firm MarketingNPV

The marketing analytics space is evolving quickly, and industry leader MarketShare wants to stay ahead of the pack. The software provider has acquired MarketingNPV, an advisory firm that helps clients…

Cold Stone Looks to Drive Store Traffic With Facebook E-Gifts

Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Starting this week, the ice cream chain will allow consumers to send tangible gifts to friends…

Do Social Networks Overlook Latinas?

Social networks represent a huge opportunity for marketers trying to reach Latinas -- but many in this growing audience believe they are being poorly served by such nets.Thirty-eight percent of…