Advertisement
Elaine Wong

Why Retailers Are Extending Black Friday This Year

Looking to get a jump on store traffic, retailers have already begun marketing Black Friday deals. Retailers usually begin launching teasers for such deals in early November. But this year, the…

Coca-Cola 'Shakes Up' Christmas With Train

While overall confidence in the economy is slowly improving, consumers can still use some holiday cheer this year. That's the thinking behind Coca-Cola's new global campaign, which breaks next month.The…

Dangling Incentives on Facebook

Marketers -- in this case, food marketers -- are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers…

Why More Brands Are Dangling Incentives on Facebook

Marketers—in this case, food marketers—are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers “like” a brand on…

ConAgra Continues to Stress Value in Food Ads

Despite the improving economy, the value message remains an important marketing tactic for food companies. Take ConAgra Foods as an example, which this month launched a new ad campaign for…

Heinz Contest Asks Foodies to 'Shine at Dinnertime'

Noting the popularity of the eat- and cook-at-home trend, Heinz has launched a new home cooking video contest that targets recession-addled foodies. The effort, called “Shine at Dinnertime,” promotes the ketchup…

Heinz Takes 'Shine' to Dinnertime

Noting the popularity of the eat- and cook-at-home trend, Heinz has kicked off a new home cooking video contest that targets recession-addled foodies. The effort, called "Shine at Dinnertime," promotes the…

Banquet Sends 'Mixed' Message

Despite the improving economy, the value message remains an important marketing tactic for food companies. Example: ConAgra Foods, which has launched a new campaign for its Banquet brand. Ads make…

St. Ives Refreshes Body Care Products

Alberto Culver is looking to create a sexier image for its St. Ives brand via a new body care campaign.The push, created by Arnold, New York, is the first new…

St. Ives Hits Refresh

Alberto Culver is looking to create a sexier image for its St. Ives brand via a new body care campaign.The push, created by Arnold, New York, is the first new…

Advertisement