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Nissan Hires Hispanic Shop

Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said.Nissan spent…

September 29, 2008, 12:00 AM EDT

Telemundo to Air Mexican Soccer

NEW YORK Telemundo Communications Group has reached an agreement with Grupo Televisa that gives the U.S. Hispanic network broadcast rights to televise the home soccer games of six top Mexico…

September 29, 2008, 12:00 AM EDT

Nissan Hires Dieste Harmel

NEW YORK Nissan North America has named Omnicom Group Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a…

September 29, 2008, 12:00 AM EDT

Todobeb

Multimedia parenting company Todobeb

September 26, 2008, 12:00 AM EDT

Todobebe's Fiesta Delivers

NEW YORK Multimedia parenting company Todobebe's "Viva la Familia" initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 10,000 homes in 150 cities and 43 states…

September 26, 2008, 12:00 AM EDT

ImpreMedia Lets Users Define Hispanic Heritage

NEW YORK ImpreMedia today debuts a user-generated content mini site that will give users an online destination embracing Hispanics' diverse heritage.The site is part of a multimedia marketing effort titled…

September 24, 2008, 12:00 AM EDT

Baskin-Robbins Serves Up U.S. Hispanic Marketing Post

Baskin-Robbins said today that Carlos Nu

September 22, 2008, 12:00 AM EDT

Kimberly-Clark Offers 'Consejos' to Latina Moms

Kimberly-Clark's Huggies and Pull-Ups are the brands behind a program launched this week, dubbed "De Mam

September 17, 2008, 12:00 AM EDT

Kimberly-Clark Reaches Out to Moms

NEW YORK Kimberly-Clark's Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice).Dubbed "De mama…

September 17, 2008, 12:00 AM EDT

Marketers Join 'People en Espanol' Fiesta

NEW YORK People en Espanol on Saturday mounts Fiesta 2008, an all-day family event that celebrates Hispanics' heritage and provides a lucrative venue for marketers to connect with consumers up…

September 12, 2008, 12:00 AM EDT

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