Nissan Hires Hispanic Shop

Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said.

Nissan spent close to $35 million in 2007 in domestic Hispanic TV alone, per Nielsen Monitor-Plus. (The client’s Nissan and Infiniti brands spend a combined $1 billion annually in domestic measured media, not including Internet advertising.)