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Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said.
Nissan spent close to $35 million in 2007 in domestic Hispanic TV alone, per Nielsen Monitor-Plus. (The client’s Nissan and Infiniti brands spend a combined $1 billion annually in domestic measured media, not including Internet advertising.)
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